CHARLESTON SEO COMPANY

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Real SEO By A Team That Actually Lives Here!

843-473-3680

Dominate Charleston SEO

Don’t let potential customers pass you by!
Move up in search rankings with SEO services from Coastal Marketing Strategies.

Increase Your Company Profits

 Organic search engine rankings is the best way to increase your business revenue because it targets customers who are ready to purchase.

Discover New Customers

Your potential customers are searching Google right now for services you provide.  Organic Google rankings have the best new customer conversion rates.

Dominate Your Competition

Having your website ranked #1 in Google will give your the edge over your competitor.  Don’t let your online presence hold your business back.

 We Boost SEO Results Using Strategies That Outlast Trends.

IMPROVE YOUR WEBSITE’S VISIBILITY

Search engine optimization, also known as SEO, is the process of improving the ranking of a website in a search engine’s unpaid results – this is called “organic” ranking, or how your site naturally ranks. As dedicated SEO experts, we utilize proven SEO methods to improve your search engine position. We can help you to:

– Target surrounding cities and geographical areas

– Improve your online exposure and reviews

– Increase your search engine rankings

– Optimize your social media accounts

– Build or re-design your website to ensure SEO is built into the structure

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Get Started with a Charleston SEO Expert Today!

We Do More for You Than ‘Basic SEO’

We’ve developed our own SEO Marketing service that not only builds your domain authority through our SEO efforts, but we also build your brand through social engagement and reputation management. Some of our services include:

– Blogging

– Social Media Posting & Engagement

– Social Media Contests & Campaigns

– Press Releases

– Link Building

– Business Listings

– Online Review Monitoring

– Content Creation

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SEO Audits for Charleston Businesses

Why Is SEO in Charleston So Important?

Making your business easy to find on the internet is no longer just an option or something you can put off. If your website does not rank high for your targeted customers, your have little chance of being successful online. Today, the internet has replaced the phone book! When was the last time you even opened the yellow pages? The majority of potential customers start every purchase with some sort of internet search. You have to position yourself to be in front of these customers when they are ready to buy the things you sell or the services you offer. It’s not luck or magic that gets you ranked high in search results, it’s knowing the formulas that Google and Bing use to rank websites. That’s where we come in!

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What Makes Us Different

Simply put, we love what we do, we do it well and we’re local! Working exclusively with local businesses allows us to build strong relationships with our clients. When you’re searching for a Search Engine Optimization agency, you want an agency you can hold accountable. Our clients love the fact that they can meet with us and discuss their marketing needs with a real person.

Watch Our Video About SEO And What We Do

Charleston SEO Is Unique

Our knowledge is another area that sets us apart from other local SEO companies. Just throwing the keyword “Charleston” into a website is not SEO! To target a geographic market, your website content has to be thoughtfully laid out, well written, and most importantly, researched. Trying to get business in Mount Pleasant? Well, that’s a whole other set of words. Are you trying to get more landscape customers in Ion? Are you targeting James Island residents?

Charleston and the surrounding area presents a challenge to the old way of doing SEO. You can no longer just list 100 cities on the bottom of a web page and expect to get found online. In fact, with the recent Google algorithm updates, that actually can harm your web rankings. We pride ourselves on being ahead of the curve when it comes to search engine optimization methods and new techniques. It’s our focus! We didn’t start this business with print ads and then move doing websites later on. We weren’t a traditional marketing company who then began to build website as an after thought. We live and breathe experienced, SEO-based, web design on a daily basis.

SEO Is More Than Keywords

Goggle and Bing have over 200 signals they use to rank websites, and they add more all the time. Having the right keywords is only part of the equation. How fast your website loads, your navigation layout, and the relevance and recency of your content all play huge roles in how Google and Bing look at your website.

Today, Google is similar to artificial intelligence and it can tell very quickly if your website is trying to ‘game the system,’ has alternative intentions, or is purposely misleading. Many website owners are unaware that their site may be under a Google penalty. Have you noticed a recent drop in traffic or loss of page ranking? Your pages could be marked as spam by Google and you may not even know it. Have you done a site audit recently?

Having a website that is mobile friendly, one that works across multiple devices such as tablets, ipads, smartphones, and laptops is another area that can make or break your search engine optimization efforts. Over half of all internet searches begin on a mobile device. If your website is not mobile ready, Google will not return it as a search result page.

We Are Charleston SEO Specialists

Let us work with you to craft an SEO Plan that fits your needs and objectives

  • On-Page Search Engine Optimization
  • SEO Repair
  • Wordpress Site Optimization
  • Business Blogs
  • Search Engine Marketing
  • SEO Web Design
  • … and more
Small Business SEO Web design

SEO in Charleston, SC

In a vast sea of competition, run of the mill SEO tactics are no longer enough to keep your website on the front page of search results. On top of that, methods and techniques used last year may be frowned upon by Google now and actually cause a penalty to be put on your site. Getting your Charleston, SC area business ranking well with the traffic it deserves requires dedication, expertise, and experience.

The beauty of SEO is its ability to bring new clients to you. We study your target audience (or help you find one, if needed) to craft the most effective Charleston SEO campaign. After all, we aren’t new to this. We know our stuff, that’s how we became a top SEO company in South Carolina.

 

Local SEO Charleston

South Carolina Search Engine Optimization

SEO Charleston

A Local Approach to SEO

Focused SEO for Charleston

Each Charleston SEO campaign is crafted exclusively to your target audience focusing on your business goals and your clients’ needs. For example, when we are working on a project for a painting contractor that involves SEO in Charleston, then the strategies and particulars of the project would be different than if working with a solar company in Columbia.

SEO technical jargon can get complicated and messy, which is why we leave all that in our office. By creating a strategy with you, not at you, we assure that you see the results your company wants….without all that tech talk.

Get Started with a Charleston SEO Expert Today!

The Steps to Great SEO in Charleston

By now you know how competitive it is on the internet and how hard it is to get your website ranked without performing some sort of search engine optimization. SEO is not an easy topic to explain quickly, but let’s look at some of the key components involved in getting your website found.

Step One – Website Content

The first step in any sort of effort to optimize your website for search engines begins with content and keyword research. Remember, a large part of on-page SEO involves creating content that matches a searcher’s intent. In simple terms, this means you have the information people are searching for on Google and Bing. Your goal is to answer a question, fill a need, and provide valuable, relevant information.

Having all your pages 100% complete, using Title Tags, filling in page descriptions, and making sure you write deep content will lay a good foundation towards getting your Charleston, SC business in front of the right people. If you’re offering multiple services, each service should have its own page. If you serve several geographic locations, each location should also have its own page or pages.

Getting found online has a lot to do with location, so making sure your website gives off signals to the search engines letting them know you serve a specific area is important. Using localized content and keywords will help in this greatly.

One mistake many make when trying to do SEO is over-optimizing and stuffing too many keywords onto one page. Today, Google and Bing can tell when someone is just trying to ‘game the system’ or if, instead, they actually have worthwhile content. You see this very often when keywords or long tail search phrases are stuffed onto a page or don’t flow naturally when reading. This sends a bad signal to the search engines.

A great resource to learn more about SEO is Neil Patel. His article on some of the basics of understanding SEO is worth reading. If you’re on this site, chances are you don’t have the time to do SEO for your Charleston business, but are researching different SEO firms. We like our clients to be educated and know our process. Neil’s article SEO Basics will help shed some additional light on this topic.

In this section I want to touch on blogging. This is a vital area that is often overlooked with small- to medium-sized businesses. There are several reasons why blogging is important, but the top of the list is the ability to keep producing recent and relevant content that builds upon your website. This aides in building website authority with Google and Bing.

What Does Charleston SEO Cost

Using Content for SEO

Monthly SEO In Charleston SC
Charleston SEO Agency

Step Two – Website Performance

How your website performs is just as important as the content that’s on it. Page loading speeds, security certificates, spam prevention, image optimization, website code, database functions, and hosting are just a few items that all work together to make your website run smoothly. Usability and user experience are key ranking factors when it comes to search engine optimization.

The search engines want to know your website is safe from malware, secure to use a credit card on, and has not been hacked leaving visitors vulnerable to attack from a virus. Have you ever been searching Google only to see a little note that says, “This Site May be Hacked”? This notice is put in search results by Google; do you think anybody is going to click on that link? Of course not.

Our background is not only in web design, but full-fledged search engine optimization. We truly understand the relationship between great design, function, and ascetics along with the mechanical aspect of a website. Call us artistic techies!

Our friend Cliff from Hire A Wiz recently wrote a great article that’s all about the many different ways we optimize your website for performance. If you have a minute, it’s a great blog post to look over and see all the factors that go into making sure your site is secure and loads fast. You can read it here: 99 Ways To Optimize A WordPress Website.  

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Website Performance and SEO

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Using SEO to Boost Business

Step Three – Social Signals

There are many debates as to the level a business’ social media profiles will boost your search engine rankings. However, one thing is for sure, they do make a difference! We may not know the exact Google algorithm, but there have been enough studies and testing to tell us that your business better be on Facebook! If having a full and functional social media presence even gains us a slight edge, that alone makes it worth the time.

In my own experience, I have found that a Facebook page, Google+ page, and a few other social media accounts are vital to a website’s success. It’s worthwhile enough to spend the time to set them up and maintain them for the basic fact of giving you another platform on which to share your website, pictures, blog posts, etc. We have a quick video guide about using Google+ for SEO, you can see the details here: Google+ For SEO

We know that Google uses the social media accounts of a business to judge its authority, relevance, and credibility online. More often than not, these additional accounts also give your clients another option to engage you, leave feedback, post a review, and even contact you. Always remember, there is a segment of our population that never leaves the ecosystem of an app on their mobile device. Just like having content on your site that clients are looking for, you need to be easily accessible from where your clients spend their time.

No Charleston SEO campaign would be complete if we overlooked the value of social media. It’s also one of the easiest ways to drive targeted traffic to your website. Facebook and Twitter offer countless ways to focus on certain users and create your own custom audience based on location, age, interest, and even education and income levels. Not many advertising avenues offer that much of a directed focus for the delivery of ads. In addition to targeting, simple Facebook ads that bring traffic to your website can help gain a rankings boost which can help brand new websites get a foothold.

Over at KissMetrics, they recently wrote an awesome blog post about SEO and Social Media. You can read the blog and see why any type of Charleston SEO is incomplete without utilizing social media profiles. The article can be found here: Social Media And SEO Influence.

SEO Company In Charleston SC

Social Media SEO

Blair Witkowski
SEO Experts Charleston

Step Four – Directory Listings & Links

This is another overlooked area of SEO, not because it’s not important, but because it’s probably the hardest and most lackluster of all the SEO tactics. When other sites with a higher domain authority link back to your site, it helps your SEO efforts and can raise your ranking authority. “How do I get links?” you ask. One of the best ways is to create something worthy for someone to link to!

You may start to see a pattern here, how each part of SEO builds upon a previous step or needs to be done in conjunction with a different aspect. Here, content creation will allow you to build something other websites can link to. You can’t always supply every bit of information, so it’s beneficial to find who the expert is and to use them as a reference. That’s one reason why I’m linking throughout my own article on Charleston SEO: to show examples and give a deeper background of some of the SEO steps we are discussing here.

Before we go further, take a minute to get a handle on why domain authority is so important. Over at the Moz Blog, they took the time to write out a very helpful blog post that will get your feet wet in raising your Charleston-based website higher in domain authority. The post is here: Moz- Understanding Domain Authority.

If the thought of writing 2,000 or more words and then getting other industry experts to link to you sounds daunting, let’s look at some other important links that are more easily attainable. These second tier links are called directory listing or citations. These are the listings that appear on Yelp, Yellowpages, Local.com, Google Business, Bing For Business, and many others.

One way your SEO can falter is by not spending the time or hiring someone to clean up your directory listings. If your name and contact info is not uniform across the internet, you can send bad ranking signals to the search engines and, in a sense, compete against yourself.  On top of this, you may confuse potential customers when searching for you, have the wrong driving directions in Apple Maps, or worse yet, old phone numbers or outdated locations can downright cause your to lose sales and clients.

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Get Started with a Charleston SEO Expert Today!

Frequently Asked Questions About SEO In Charleston:

SEO is a complicated process and without a clear and well thought out strategy, we see many clients waste time and money, either by trying to do SEO on their own or hiring a company that doesn’t have actual in-market experience, We live here and that give us not only a unique perspective, but the local knowledge to put real world tactics to use here in Charleston. Here are some common questions new client may have about SEO:

Does SEO work in Charleston, SC?

Everyone always wants to know if SEO in Charleston will work for them and the answer is: absolutely! I don’t see how any company today could even be competitive in such a large city without an aggressive SEO campaign.

Do you perform SEO for other companies in Charleston?

We work with a variety of companies in the area, but we are exclusive when it comes to the industry. If you are a roofing company, we will not work with another roofer in the area. If you are a home builder or a plastic surgeon, we will not work with any of your competitors in the area. We take this very seriously and we can’t understand how other SEO companies can work with multiple people in the same industry in the same city. It just doesn’t seem right….or effective.

How Do I Know If My Charleston SEO is working?

There are many ways to track the success of your SEO campaign, but nothing beats Google search results. That’s the ultimate barometer of whether the SEO plan is working or not. We love Google Analytics and we use that as a way to track our progress. It’s very cut-and-dry. You either show up in search results and you’ve increased website traffic….or you haven’t. That’s also one reason why we don’t lock people into a long-term contract. All of our SEO campaigns are month-to-month because we are confident in our abilities and can show you measurable success.

There and several cities around Charleston, how does SEO help me?

The fact that there are so many cities close to Charleston is actually a help to us when trying to get you ranked in search results. If you are a plumber and you service not only Charleston, but you’re also going to Moncks Corner and Summerville and as far out as Hanahan, then having special pages on your website called ‘location pages’ that are focused on your service in that particular city will make sure you show up very high in search results.

Do I need a new website if I want to start doing SEO?

Typically, you do not need a new website to start doing SEO, but that’s also based upon what kind of website you have now, how old it is, what software was used to build it, and the current situation of keywords and content on the website. If you have a Squarespace or Wix website,  you may want to consider converting it to a more aggressive platform that’s easier to optimize and what I would like to call a real website. Those websites like Squarespace just cannot be as competitive as the other options out there when it comes to SEO.

Will I be on the first page of google?

Truthfully, no one can guarantee any type of search result. The reason for that is because we don’t control the search engines. All we can do is take our vast experience, knowledge and proven track record and apply it to your SEO campaign. We never do any type of gray area or black hat tactics. Everything we do meets the Google criteria. We study their algorithms. We study what they want a website to be and we focus also on the end user. If you build a website that has the content that people are looking for, you will always rank.

Why is SEO in Charleston so hard?

There are several reasons why SEO in Charleston is so hard. Mainly, it’s because of the sheer number of businesses in the area. Everyone uses the internet today to look for things they want to buy or people they want to hire or where they want to go to eat. If you don’t show up on the first page of the search results, you’re going to have a difficult time growing your business. The other reason SEO in Charleston is so hard is because of all the suburbs that we have and different geographical areas. Consequently, you need to rank not just for the word ‘Charleston’ but you also have to rank for the other locations surrounding the city.

How long does it take to rank my website in Charleston?

You will start seeing results in the first few months, but a lot of your success will depend on your industry and your competitors and how aggressive you want to be with your SEO campaign.

It seems like all my competitors are doing SEO, will I beat them?

If you recently searched for your business and saw all your competitors showing up and it’s got you thinking of what they’re doing, most likely they’re aggressively doing SEO. The only way you can beat your competitors when it comes to digital marketing and your online presence is to do an even better job than they are. If they write content, you need to have better content. If they have a nice website, you need to have an even better website. The short answer is, yes, even if your competitors are doing SEO, we can help you outrank them.

How much does it cost for SEO in Charleston, SC?

The cost of SEO can vary depending on your business and what your main competitors are doing. All of our SEO campaigns are based on the custom needs of your business, the condition of your website, and your current situation. Before we take on any new client, we do a deep analysis of your current rankings and the keywords you show up for. We then craft a strategic plan built around your distinct needs. SEO can range from $1,500 per month to $4,000 per month.

Can I do my own SEO for my business in Charleston, SC?

Absolutely! You can definitely do your own SEO in Charleston for your business. It’s not a secret. It’s not rocket science. It’s like anything else…do you have the time and knowledge to do an effective SEO campaign? You can definitely go online and learn a lot of stuff and watch a lot of YouTube videos and experiment with your website. However, if you’re in a position where you need immediate results and you want to make sure you’re not going to make any mistakes (some that can actually hurt your website rankings with Google) then it’s always good to hire someone who specializes in Charleston Search Engine Optimization.

Search Engine Optimization that Will Provide a Long Term Benefit for a Charleston Business

If You Need Reliable and Proven SEO in Charleston, Then We Can Help!

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