Step One – Website Content
The first step in any sort of effort to optimize your website for search engines begins with content and keyword research. Remember, a large part of on-page SEO involves creating content that matches a searcher’s intent. In simple terms, this means you have the information people are searching for on Google and Bing. Your goal is to answer a question, fill a need, and provide valuable, relevant information.
Having all your pages 100% complete, using Title Tags, filling in page descriptions, and making sure you write deep content will lay a good foundation towards getting your Charleston, SC business in front of the right people. If you’re offering multiple services, each service should have its own page. If you serve several geographic locations, each location should also have its own page or pages.
Getting found online has a lot to do with location, so making sure your website gives off signals to the search engines letting them know you serve a specific area is important. Using localized content and keywords will help in this greatly.
One mistake many make when trying to do SEO is over-optimizing and stuffing too many keywords onto one page. Today, Google and Bing can tell when someone is just trying to ‘game the system’ or if, instead, they actually have worthwhile content. You see this very often when keywords or long tail search phrases are stuffed onto a page or don’t flow naturally when reading. This sends a bad signal to the search engines.
A great resource to learn more about SEO is Neil Patel. His article on some of the basics of understanding SEO is worth reading. If you’re on this site, chances are you don’t have the time to do SEO for your Charleston business, but are researching different SEO firms. We like our clients to be educated and know our process. Neil’s article SEO Basics will help shed some additional light on this topic.
In this section I want to touch on blogging. This is a vital area that is often overlooked with small- to medium-sized businesses. There are several reasons why blogging is important, but the top of the list is the ability to keep producing recent and relevant content that builds upon your website. This aides in building website authority with Google and Bing.