SEO Company In Charleston, SC
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Welcome to the heart of Charleston’s digital landscape. With over a decade of dedicated experience, we stand as the city’s foremost experts in local, e-commerce, and national SEO.
Our mission? To elevate your business in the digital realm, ensuring you not only get found but also stand out.
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Move up in search rankings with SEO services from Coastal Marketing Strategies.
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IMPROVE YOUR WEBSITE’S VISIBILITY
Search engine optimization, also known as SEO, is the process of improving the ranking of a website in a search engine’s unpaid results – this is called “organic” ranking, or how your site naturally ranks. As dedicated SEO experts, we utilize proven SEO methods to improve your search engine position. We can help you to:
We Are A Top SEO Company In Charleston, South Carolina
Local SEO Charleston
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We Do More for You Than ‘Basic SEO’
We’ve developed our own SEO Marketing service that not only builds your domain authority through our SEO efforts, but we also build your brand through social engagement and reputation management. Some of our services include:
SEO Audits for Charleston Businesses
Why Is SEO in Charleston So Important?
Making your business easy to find on the internet is no longer just an option or something you can put off. If your website does not rank high for your targeted customers, your have little chance of being successful online. Today, the internet has replaced the phone book! When was the last time you even opened the yellow pages? The majority of potential customers start every purchase with some sort of internet search. You have to position yourself to be in front of these customers when they are ready to buy the things you sell or the services you offer. It’s not luck or magic that gets you ranked high in search results, it’s knowing the formulas that Google and Bing use to rank websites. That’s where we come in!
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SEO Repair in Charleston, SC
Our Digital Marketing Is Different
Simply put, we love what we do, we do it well and we’re local! Working exclusively with local businesses allows us to build strong relationships with our clients. When you’re searching for a Search Engine Optimization agency, you want an agency you can hold accountable. Our clients love the fact that they can meet with us and discuss their marketing needs with a real person.
Charleston SEO Is Unique
Our knowledge is another area that sets us apart from other local SEO companies. Just throwing the keyword “Charleston” into a website is not SEO! To target a geographic market, your website content has to be thoughtfully laid out, well written, and most importantly, researched. Trying to get business in Mount Pleasant? Well, that’s a whole other set of words. Are you trying to get more landscape customers in Ion? Are you targeting James Island residents?
Charleston and the surrounding area presents a challenge to the old way of doing SEO. You can no longer just list 100 cities on the bottom of a web page and expect to get found online. In fact, with the recent Google algorithm updates, that actually can harm your web rankings. We pride ourselves on being ahead of the curve when it comes to search engine optimization methods and new techniques. It’s our focus! We didn’t start this business with print ads and then move doing websites later on. We weren’t a traditional marketing company who then began to build website as an after thought. We live and breathe seo and digital marketing on a daily basis. You need to work with a SEO company who takes your needs seriously.
SEO Is More Than Keywords
Goggle and Bing have over 200 signals they use to rank websites, and they add more all the time. Having the right keywords is only part of the equation. How fast your website loads, your navigation layout, and the relevance and recency of your content all play huge roles in how Google and Bing look at your website.
Today, Google is similar to artificial intelligence and it can tell very quickly if your website is trying to ‘game the system,’ has alternative intentions, or is purposely misleading. Many website owners are unaware that their site may be under a Google penalty. Have you noticed a recent drop in traffic or loss of page ranking? Your pages could be marked as spam by Google and you may not even know it. Have you done a site audit recently?
Having a website that is mobile friendly, one that works across multiple devices such as tablets, ipads, smartphones, and laptops is another area that can make or break your search engine optimization efforts. Over half of all internet searches begin on a mobile device. If your website is not mobile ready, Google will not return it as a search result page.
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SEO in Charleston, SC
In a vast sea of competition, run of the mill SEO tactics are no longer enough to keep your website on the front page of search results. On top of that, methods and techniques used last year may be frowned upon by Google now and actually cause a penalty to be put on your site. Getting your Charleston, SC area business ranking well with the traffic it deserves requires dedication, expertise, and experience.
The beauty of SEO is its ability to bring new clients to you. We study your target audience (or help you find one, if needed) to craft the most effective Charleston SEO campaign. After all, we aren’t new to this. We know our stuff, that’s how we became a top SEO company in South Carolina. If you need results, our digital marketing can help you!
Focused SEO for Charleston, SC
Each Charleston SEO campaign is crafted exclusively to your target audience focusing on your business goals and your clients’ needs. For example, when we are working on a project for a painting contractor that involves SEO in Charleston, SC, then the strategies and particulars of the project would be different than if working with a solar company in Columbia.
SEO technical jargon can get complicated and messy, which is why we leave all that in our office. By creating a strategy with you, not at you, we assure that you see the results your company wants….without all that tech talk.
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The Steps to Great SEO in Charleston, SC
By now you know how competitive it is on the internet and how hard it is to get your website ranked without performing some sort of search engine optimization. SEO is not an easy topic to explain quickly, but let’s look at some of the key components involved in getting your website found.
Step One – Website Content
The first step in any sort of effort to optimize your website for search engines begins with content and keyword research. Remember, a large part of on-page SEO involves creating content that matches a searcher’s intent. In simple terms, this means you have the information people are searching for on Google and Bing. Your goal is to answer a question, fill a need, and provide valuable, relevant information.
Having all your pages 100% complete, using Title Tags, filling in page descriptions, and making sure you write deep content will lay a good foundation towards getting your Charleston, SC business in front of the right people. If you’re offering multiple services, each service should have its own page. If you serve several geographic locations, each location should also have its own page or pages.
Getting found online has a lot to do with location, so making sure your website gives off signals to the search engines letting them know you serve a specific area is important. Using localized content and keywords will help in this greatly.
One mistake many make when trying to do SEO is over-optimizing and stuffing too many keywords onto one page. Today, Google and Bing can tell when someone is just trying to ‘game the system’ or if, instead, they actually have worthwhile content. You see this very often when keywords or long tail search phrases are stuffed onto a page or don’t flow naturally when reading. This sends a bad signal to the search engines.
A great resource to learn more about SEO is Neil Patel. His article on some of the basics of understanding SEO is worth reading. If you’re on this site, chances are you don’t have the time to do SEO for your Charleston business, but are researching different SEO firms. We like our clients to be educated and know our process. Neil’s article SEO Basics will help shed some additional light on this topic.
In this section I want to touch on blogging. This is a vital area that is often overlooked with small- to medium-sized businesses. There are several reasons why blogging is important, but the top of the list is the ability to keep producing recent and relevant content that builds upon your website. This aides in building website authority with Google and Bing.
Step Two – Website Performance
How your website performs is just as important as the content that’s on it. Page loading speeds, security certificates, spam prevention, image optimization, website code, database functions, and hosting are just a few items that all work together to make your website run smoothly. Usability and user experience are key ranking factors when it comes to search engine optimization.
The search engines want to know your website is safe from malware, secure to use a credit card on, and has not been hacked leaving visitors vulnerable to attack from a virus. Have you ever been searching Google only to see a little note that says, “This Site May be Hacked”? This notice is put in search results by Google; do you think anybody is going to click on that link? Of course not.
Our background is not only in web design, but full-fledged search engine optimization. We truly understand the relationship between great design, function, and ascetics along with the mechanical aspect of a website. Call us artistic techies!
Our friend Cliff from Hire A Wiz recently wrote a great article that’s all about the many different ways we optimize your website for performance. If you have a minute, it’s a great blog post to look over and see all the factors that go into making sure your site is secure and loads fast. You can read it here: 99 Ways To Optimize A WordPress Website.
Step Three – Social Signals
There are many debates as to the level a business’ social media profiles will boost your search engine rankings. However, one thing is for sure, they do make a difference! We may not know the exact Google algorithm, but there have been enough studies and testing to tell us that your business better be on Facebook! If having a full and functional social media presence even gains us a slight edge, that alone makes it worth the time.
In my own experience, I have found that a Facebook page, Google+ page, and a few other social media accounts are vital to a website’s success. It’s worthwhile enough to spend the time to set them up and maintain them for the basic fact of giving you another platform on which to share your website, pictures, blog posts, etc. We have a quick video guide about using Google+ for SEO, you can see the details here: Google+ For SEO
We know that Google uses the social media accounts of a business to judge its authority, relevance, and credibility online. More often than not, these additional accounts also give your clients another option to engage you, leave feedback, post a review, and even contact you. Always remember, there is a segment of our population that never leaves the ecosystem of an app on their mobile device. Just like having content on your site that clients are looking for, you need to be easily accessible from where your clients spend their time.
No Charleston SEO campaign would be complete if we overlooked the value of social media. It’s also one of the easiest ways to drive targeted traffic to your website. Facebook and Twitter offer countless ways to focus on certain users and create your own custom audience based on location, age, interest, and even education and income levels. Not many advertising avenues offer that much of a directed focus for the delivery of ads. In addition to targeting, simple Facebook ads that bring traffic to your website can help gain a rankings boost which can help brand new websites get a foothold.
Over at KissMetrics, they recently wrote an awesome blog post about SEO and Social Media. You can read the blog and see why any type of Charleston SEO is incomplete without utilizing social media profiles. The article can be found here: Social Media And SEO Influence.
Step Four – Directory Listings & Links
This is another overlooked area of SEO, not because it’s not important, but because it’s probably the hardest and most lackluster of all the SEO tactics. When other sites with a higher domain authority link back to your site, it helps your SEO efforts and can raise your ranking authority. “How do I get links?” you ask. One of the best ways is to create something worthy for someone to link to!
You may start to see a pattern here, how each part of SEO builds upon a previous step or needs to be done in conjunction with a different aspect. Here, content creation will allow you to build something other websites can link to. You can’t always supply every bit of information, so it’s beneficial to find who the expert is and to use them as a reference. That’s one reason why I’m linking throughout my own article on Charleston SEO: to show examples and give a deeper background of some of the SEO steps we are discussing here.
Before we go further, take a minute to get a handle on why domain authority is so important. Over at the Moz Blog, they took the time to write out a very helpful blog post that will get your feet wet in raising your Charleston-based website higher in domain authority. The post is here: Moz- Understanding Domain Authority.
If the thought of writing 2,000 or more words and then getting other industry experts to link to you sounds daunting, let’s look at some other important links that are more easily attainable. These second tier links are called directory listing or citations. These are the listings that appear on Yelp, Yellowpages, Local.com, Google Business, Bing For Business, and many others.
One way your SEO can falter is by not spending the time or hiring someone to clean up your directory listings. If your name and contact info is not uniform across the internet, you can send bad ranking signals to the search engines and, in a sense, compete against yourself. On top of this, you may confuse potential customers when searching for you, have the wrong driving directions in Apple Maps, or worse yet, old phone numbers or outdated locations can downright cause your to lose sales and clients.
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Search Engine Optimization that Will Provide a Long Term Benefit for a Charleston Business
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