SEO is evolving and changing and what worked a few years ago can actually hurt your website rankings today. Have you ever looked at one of your competitors and saw 100’s of search terms stuffed all over their website, in the footer, just all over the place? Well, that actually worked about 10 years ago but today Google and Bing have advanced algorithms and can decipher between real content that serves a purpose on a website and folks just trying to fill up pages with random keywords that they think will bring them business.
Specifically, SEO in Columbia SC is unique to other parts of the Country and the State. Not just because the location is different, but people have a different lexicon, search habits, and style of conducting themselves. Think of how many different names their is for soda and depending on where you are from, you may refer to it as something different.
There is no magic or trick to showing up in the right spot in search results, its about research and focusing on user intent. When we are optimizing your website, we focus heavily on what people are already search for, how often, and what exact phrases they are using. Then, we take that info and focus your website to meet user intent.