Columbia South Carolina SEO

The goal of a business is not to just have a great-looking website, but to have a website that generates sales and leads continuously. The key to this is targeted traffic that is conditioned to be interested in your product or service.

Of course you want search-engine traffic, as this usually speaks to your relevance and credibility to a user. We carefully plan a search-engine-optimization strategy that accounts for important content, usability, and metrics that are required to attain (and keep) valuable SEO rankings. Gone are the days of focusing on certain keywords; we are in an age of content authority and engagement metrics and you need an agency equipped to show you the way.

SEO is not as simple as changing content, adjusting tags or buying a few links. SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices. With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand. In a nutshell, we’re all about finding creative ways to increase online visibility, traffic, and conversions.

SEO Columbia SC

SEO is evolving and changing and what worked a few years ago can actually hurt your website rankings today. Have you ever looked at one of your competitors and saw 100’s of search terms stuffed all over their website, in the footer, just all over the place? Well, that actually worked about 10 years ago but today Google and Bing have advanced algorithms and can decipher between real content that serves a  purpose on a website and folks just trying to fill up pages with random keywords that they think will bring them business.

Specifically, SEO in Columbia SC is unique to other parts of the Country and the State. Not just because the location is different, but people have a different lexicon, search habits, and style of conducting themselves. Think of how many different names their is for soda and depending on where you are from, you may refer to it as something different.

There is no magic or trick to showing up in the right spot in search results, its about research and focusing on user intent. When we are optimizing your website, we focus heavily on what people are already search for, how often, and what exact phrases they are using. Then, we take that info and focus your website to meet user intent.

Use real data to grow your web traffic.

Handcrafted Websites Optimized For Local Search

Driving traffic to your website via search engines is a strategy-based process. At Coastal Marketing Strategies, we are committed to moving your website up in search rankings. To do this we have developed our own in-house program to boost your rankings, drive targeted traffic, and convert visitors into buyers. We do this through a multi faceted approach based on key words, target phrases, custom content, and reverse engineering of the competition . We guarantee your website will be climbing in the ranks of Google, Bing, and other popular search engines.

Trying to generate online business in the Columbia area can be a challenge. For example, if you are a service based business such as a Columbia Roofing Company, Columbia Landscaper, or a Plumber in Columbia, there are sometimes hundreds of listings for these services. How do you get to the top of search results? The answer is simple, but not easy. Your website has to better optimized then your competitors and has to appear higher in search results.

SEO in Columbia is very competitive!

Think about this; there are only 8 non paid spots on the front page of Google. What is your plan to out rank your competition? Have you checked online and wonder why your website doesn’t show up? Are you having trouble getting business off the internet? If you said yes, then optimizing you website is a good place to start.

The real question is what type of traffic or customer are you trying to attract to your website? What are relevant keywords and phrases that potential clients use to find your industry or services online? What keywords are already being used in your marketplace? These are all things to consider when creating content and “fixing” website issues.

Local Search Engine Optimization

Search engine optimization, or SEO, enables your company to achieve higher positioning and visibility in the rankings of search engines, such as Google, Yahoo and Bing.

Search Engine Marketing

Today consumers depend on a multitude of online platforms to find local business information. They may use search engines, maps, internet yellow pages, local directories and even social media. It’s more important than ever for your business to have a presence throughout these unique platforms. Coastal Marketing Strategies provides unparalleled expertise when it comes to helping your business connect with local customers across the web. Local SEO is the best way for “brick and mortar” or “home based” businesses to market themselves on the web. By localizing your SEO campaign to a specific area, the opportunity to attract customers who trust local businesses is much greater.