Are You Looking For Ways To Promote Your Roofing Company? Read On!
You’ve heard it before (and I’m sure not just on my website)….you have to be writing content and articles for your roofing website. I know, sounds easier to do than it actually is.
Maybe you don’t have time, maybe you can’t type, maybe you just don’t know where to start. Well, today, I am going to show you some different types of articles you can write to get your roofing blog off the ground.
Now, before we go further, you really need to understand why we put the effort into writing so much stuff for websites. First and foremost, the search engines want to see new, original and valuable content being added to your website. This sends signals that your website is active and has expert information on it that can be used as a resource when people search for products or services that you provide.
In a nutshell, if you want to get found for a search term, it needs to be on your website. And, obviously, you WANT to get found!
Let’s look at five articles you can easily write if you’re just getting started with roofing SEO for your website:
How To Avoid Getting Ripped Off By A Roofer
You know it, I know it, and homeowners know it: there are a ton of shady roofers out there. We have all heard the horror stories about cash deposits, storm chasers, stolen materials and on and on.
Well, you can use your real world experience and tell homeowners and potential clients what to watch out for. See how we used this exact subject to warn homeowners about “storm chasing” roofers.
This is a great article to use to build links from Realtors and other business people in your community back to you website. If you take the extra step to optimize the post for Facebook, it will look great when others share you post on social media.
How To Hire A Roofer
One of the top search questions in Google right now is “what to look for in a roofer.” You know this is an easy question to answer with your years of experience as a roofer, so put down your thoughts for others to use.
If a new client asked you why they should hire your company, I’m sure you could come up with 5, 7 or even 10 reasons. List them out, explain how you decided on the criteria and you’ve just written an easy roofing blog post. See an example we used for BB Roofing in Hilton Head, SC.
You’re not just writing to fill up a page or your website, you want to add value and become a resource.
Different Types Of Shingles
An easy article to write (also heavily searched for) would be to talk about the different types of roofing materials and options a homeowner has today. Explain the value of spending more now rather than on a replacement roof sooner.
Explain how different materials last in your climate, and why you would choose a certain style of roof in different applications.
Maybe Mexican Tiles are popular in your area and you could explain how new technologies are changing the tiles. Check out a blog post I wrote about different flooring options. The same format can be used for a roofer.
Articles like these are a great opportunity to highlight your company services and insert links to your services pages from other parts of your website. You do have built out service pages, right? If not or you need some help, check out our post on how local service pages on your website can help your seo: click here.
Your Favorite Facebook Pages
When you aren’t feeling very inspired, an excellent article to write is about your favorite roofing industry Facebook pages. This may seem weird, but it’s an opportunity to expand a potential client’s knowledge of roofing and build valuable links to other websites and social media accounts.
A key metric of roofing SEO that search engines look at are links (when you have text on your website that sends people to other valuable websites). A great benefit here is that after you write a post, you can reach out to the Facebook pages you mentioned, tell them they made your top five list, and ask them to share your post.
Now you have outgoing links and social media signals – also key for ranking your website. It’s a win-win for both parties. The Facebook pages you choose don’t have to be totally roofing related, you could highlight Fine Home Building or This Old House. This is also helpful if you’re not too familiar with Facebook.
You can see how we used this exact link-building technique for Keller Williams right here: Our Favorite Facebook Pages
This works with other social media accounts too, check out a similar post we wrote for a large eCommerce company called The Kings Bay: 9 Instagram Accounts You Need To Follow For Inspiration
How To Protect Your Roof From Wildlife
What is the biggest wildlife nuisance to a roof in your area? This is always an awesome topic to write about; it’s typically a highly searched topic in different geographical locations, so you’re killing two birds with one stone.
You’re asking a relevant, localized question and creating new content for your website. Take it a step further and ask other local contractors (who are in affinity relationships with you) to share the post on Facebook, maybe your buddy who is an HVAC guy or even your rep at the local building supply house.
Not sure what I mean? See this article about Flying Squirrels eating insulation in homes over on a local home watch company site in: Why You Need A Home Watch Service
When looking for blog ideas, using Google’s auto-complete is a great resource to see what people are searching for right now!
If you just read the above ideas and realized that you don’t have anytime to do it, then you’re a candidate to hire a roofing SEO company. However, if you’re slow or just starting out and can’t afford to hire a company, these articles will definitely get you started and are somewhat easy to write.
My only other advice is to make sure someone skilled proof reads what you write… you don’t want potential customers to question your roofing abilities just because of some bad grammer!