How to Use Medium as an SEO Tool


Medium, the digital publishing platform that enables its users to create and produce their own content, has been around for over a decade. However, only now are some beginning to realize how useful this website can be for their search engine optimization strategy. If you’re trying to bolster your SEO efforts and would like to make incredible progress within the coming weeks and months, you need to have an account on for quite a few reasons. 

Medium is only continuing to grow in popularity, becoming a top-rated online publishing platform that can help anyone increase the visibility of their content and drive traffic to their website. Not sure how to get started? Check out this in-depth list of details you need to know to have success on Medium when using it for SEO purposes.

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Create an Account and Begin Researching Keywords

It all starts with having an account. Create your account on Medium and complete your profile, providing as much detail as possible to give people an idea of who you are or what kind of business you’re running. Use relevant keywords in your profile description to make it easier for people to find you, and don’t forget to include a direct link to your website in that description. People who land on your Medium page can use that link to get to your site, which can help with traffic and sales.

While having an account is a start, it’s not the only thing you need to do to start making connections and garnering the attention you need. Focus on conducting keyword research surrounding your niche. You need to know which keywords to use before writing any content you will post on Medium. Once you know which keywords work best, start creating high-quality content and incorporating those keywords into the posts you will upload to Medium. If you don’t know how to perform keyword research, it’s as simple as checking out Google Keyword Planner for valuable insights.

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Start Writing the Most Compelling Content

The key to gaining traction on Medium is to create and post compelling content that reels readers in and gets them to finish the entire thing. You don’t want to post a random blog stuffed with keywords that doesn’t make much sense because it won’t do well on Medium, and people might even call you out for that in the comments. Take your time, come up with super engaging ideas, and then really build your content from the ground up so that it can connect with the readers. If you’re consistent and begin posting your high-quality content frequently enough, you will start to gain the support of others, which will eventually lead to more readers, viewers, and traffic to your site.

Add a Few Internal Links to Your Content

You can include some internal links to keywords throughout your content, just don’t overdo it. These links may lead to products or services you provide, or other valuable information consumers can find on your website. It’s a great way to get people to head over to your website after they’ve read through some useful information you’ve created and posted for them.

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Become Active on Medium

Don’t just post and leave the site. Continue to have an active presence there, where you’re responding to comments left on your posts and engaging with others. You can build solid relationships with people on Medium who will support and encourage you, which can keep you motivated and inspired. You might also want to take the time to start reading content created by other people, leaving positive comments for them to read. It’s a great way to start improving your networking efforts while reaching out to new people who regularly frequent the platform and love using it.

You can begin using Medium as a convenient SEO tool by posting regularly and creating high-quality, keyword-rich content that adds value to the readers. People want to read exciting or informative blogs and will take the time to go through your collection of content if they feel you have something of value to offer them. By focusing on the quality of your content and being consistent when posting, you can build a positive reputation on Medium that helps you boost visibility online and get the attention you want and need for your business.

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