SEO For Roofing Companies - Coastal Marketing Strategies

Search Engine Optimization For Roofing Companies

If you are covering homes with shingles, you need SEO!

Digital Marketing For Roofing Companies

We Make It Easy For Your Roofing Business To Be Found Online

The Brutal Truth About Marketing Your Roofing Company!

There are more roofing companies than ever all trying to market to the same clients! What worked online 5 years ago, 3 years ago and even 12 months ago no longer has the same effect. If you want to be serious about generating website leads and staying ahead of your competition…

Then You Need To Have A Systematic Digital Marketing Plan In Place that…

Targets Customers During The Entire Buying Process
Focused On Customers Who Are Searching In Your Area…Now
Optimized For Google Map Listings
That’s Specialized For The Roofing Industry

With so many roofing companies targeting the same pool of potential customers, you need to take your digital marketing to the next level.

Roofing SEO That Gets Results!

If you don’t already know it, the roofing industry is one of the most competitive home service industries around and generating leads and new customers is only getting tougher. It seems like a new roofing company is popping up in the neighborhood each week! Do you ever wonder if there is enough work to go around? Well, don’t just wonder, ensure you have more work than your competitors with aggressive marketing that will make your phone ring!

With so many roofing companies targeting the same pool of potential customers, you need to take your digital marketing to the next level. It’s not enough anymore to have a website and facebook page, today you need a strong digital presence that encompasses several platform and meet potential clients where they are. The great news is even thought the internet has changed how roofing companies get leads, it’s changed in such a way that you can harness the power of search engines and laser focus your marketing to clients who are right now booking for a roofer in your service area!

How We generate Roofing Leads For Your Business

If you need to generate leads for your roofing business, search engine optimization (SEO) is the go-to method for roofing contractors to bring in new customers. The reason why digital marketing for roofers is more important than ever is how people search for solutions to their roofing problems have changed. Hardly anyone is opening a phone book today to look for a local roofing company, today everyone grabs their phone or tablet and heads to Google to look for “the best roofing company near me”, or “local roofing company with good reviews”. If your digital marketing isn’t focused on meeting these potential clients in their research phase, you might as well pack up and find a new job!

Optimized Website

Local Search Engine Optimization is focused around your geographic location. Verifying your local business with Google, Bing, directory listings, and other search engines ensures that your clients will be able to find you.

Local SEO

Having the correct info across multiple platforms lays a strong foundation for local SEO success. We make sure that your business citations across the internet are up to date and consistent across all listings to get the most out of your Local SEO.

Pay Per Click Advertising

Retargeting

Local SEO starts with a verified Google My Business profile and is the cornerstone of any local SEO efforts. Google+, along with other directory listings is vital to getting found online. Without verification, search engines may not find the correct information.

Social Media

Reputation Management

Free Roofing Website Audit

Find Out Why You Don’t Get A Business From Your Website

grade your site

Dominate Local Roofing Search Results

Having a beautiful website will only get you so far. Your website needs to show up high in search results when potential clients looks for the roofing services you offer, the types of roofs you work on and the geographical area you serve. Since your competitors are aggressively trying to get their roofing website to show up for the same search terms as you, you need to make sure your website is better optimized for local roofing search terms than other roofing companies.

Your Roofing Business Must Be Online and Visible To Local Customers!

There is no “magic” when it comes to being found online as a top roofer in your area, but it does require an understanding of what exactly potential roofing clients are looking for and how to make sure your website is the company they land on when they check Google or use a voice search with Siri or Alexa.

Yes, we said Alexa…did you know people can now speak to their Amazon connected device and use it to search the internet? Having your roofing website optimized for voice search is an absolute must and that’s not all…making sure your Google listing, Facebook page, and any other digital presence you control is also able to handle the new voice search feature that mobile and connected devices offer.

One way we ensure your roofing website ranks well is by developing a strong foundation online so the search engines see your roofing company as trusted, relevant, and informative. Search engines today know when cheap SEO companies are trying to “game the system” by throwing roofing keywords and search terms all over a page. This is called “keyword stuffing” and is no longer a successful or reliable That is no longer a successful method to use. In fact, trying to take short cuts with SEO can actually cause harm to your Google rankings and sometimes the errors are very difficult to recover from.

Top Factors Of Roofing SEO

Appearing high in local search results is vital for a roofing company if you want to generate roofing leads and get new roofing business. Google and Bing use hundreds of factors and signals to determine where your website ranks locally. The search engines also know if there are more roofing companies in one area than what they deem average.

If a city or area has a higher concertation of roofing companies, the search engines will look harder at your website and digital presence to determine when roofing company has a higher probability of being reliable. Once again, your website content will play a key roll in beating out other roofing companies for the top spots in search results. Three of the most important factors for your roofing website ranking well are relevance, distance and prominence.

Relevance

Making sure your website and business listings highlight exactly what roofing services you offer, your roofing experience, and what past clients think will help Google better understand your business and match it to relevant searches.

Distance

When someone searches for a roofer, their location and yours are factored in to what listing show up first. It’s important to make sure the search engines can tell the geographical area you serve so they can match you to clients.

Prominence

Google and Bing will consider as much information about your roofing business as possible when determining local roofing company rankings including your history, website content, blog posts, Social Media presence and reviews.

We Are Roofing SEO Experts!

Are You Ready To Get More Roofing Leads From Your Website?

Coastal Marketing Strategies will optimize the search page rankings for your roofing company and making sure your roofing website is found at the local level. When someone searches “roofer near me”, wouldn’t you like your website to be at the top of the list?

Ranking high in local searches is the key to gaining new roofing customers. We specialize in “local search” for roofing contractors with a physical presence or which serve a specific geographic area. Remember, nobody can corner the market one roofing SEO and your local roofing competitors are probably already do some roofing seo, don’t wait any longer than necessary to start getting more online roofing leads.

Frequently Asked Questions About Roofing SEO:

When is comes to generating leads for your roofing business, getting your website in front of customers who are ready to buy is vital. SEO is not a magic solution and without a clear and well thought out strategy, many people waste time and money, either by trying to do SEO on their own or hiring a company that specialize in roofing, contractors or service based business. Here are some common questions new clients may have about roofing SEO:

The short answer to this question is absolutely. Roofing SEO is vital to any type of roofing business that wants to show up in the search results and generate new business and new leads. Roofing is one of the most competitive digital marketplaces of all service-based businesses.

SEO works on almost all websites in a variety of different circumstances. We start every single campaign with a deep analysis of your current situation. If your existing website is in good shape and has some words that it currently ranks for, then it might be a strong foundation that we can use and build upon it. If your existing website is Squarespace or Wix or something like that, then most likely SEO is not going to work for you. The roofing industry is too competitive and you will need to invest in a real website before you begin an SEO campaign.

The cost of roofing SEO can vary based on your need and your competition. If you are in a very competitive marketplace with a number of other roofing companies and they’re spending a lot of money on Google AdWords and SEO, then your campaign will be more expensive because of the effort it takes to get your website ranked. Our base Roofing SEO packages start at $1,500 a month.

The fact that there are so many cities close to Charleston is actually a help to us when trying to get you ranked in search results. If you are a plumber and you service not only Charleston, but you’re also going to Moncks Corner and Summerville and as far out as Hanahan, then having special pages on your website called ‘location pages’ that are focused on your service in that particular city will make sure you show up very high in search results.

Our roofing SEO is a completely TurnKey package that involves all the necessary techniques and strategies to fix and maintain your website so that it ranks. This includes content and effort to grow the website and generate more business. We can also help you with social media, building links and everything you would need to compete in the digital world.

One of our specialties is cleaning up other people’s messes, especially when it comes to digital marketing, roofing SEO and website projects. We have a lot of experience in taking over websites that were built by someone else and taking over your digital assets that you started with another company. In fact, we help you get your arms around all of your digital assets and make them your own. That way, if you ever want to sell your business, transfer your website or do something else, then you are in control of all these things. You should not be working with a company that owns your website or built a website that you can’t manage. Don’t work with a company that when you leave them, none of your stuff works anymore. When you work with Coastal Marketing Strategies, we set up all of your accounts with you. You own all of your Google Analytics accounts, Google AdWords accounts, your website, your social media accounts. Everything is yours and we act as a user under you.

You can start seeing results in as little as 60 days and sometimes it will take a few months. Results are really dictated by where you’re starting from. If you have a brand new website with a brand new domain or you’re an entirely new company, it’s going to take you a little bit longer. If you’ve been around for a number of years and your website is solid but you notice that you’re slipping in rankings and you want to boost your business, then you’ll start seeing results a lot quicker.

When you work with Coastal Marketing Strategies on an SEO campaign, we are exclusive to you based on your region and zip code. We will agree ahead of time on what your service area is. We do not work with the same type of company in the same area. We feel it’s unfair to put forth the effort for two companies to try to rank for the same words in the same city.

If your roofing company services a large geographical area and multiple cities, then you need roofing SEO even more. The answer to the question of if SEO works for multiple locations is a resounding yes. In fact, the only way you can have one website show up for different locations and multiple cities is with aggressive SEO.

The cost of SEO can vary depending on your business and what your main competitors are doing. All of our SEO campaigns are based on the custom needs of your business, the condition of your website, and your current situation. Before we take on any new client, we do a deep analysis of your current rankings and the keywords you show up for. We then craft a strategic plan built around your distinct needs. SEO can range from $1,500 per month to $4,000 per month.

We do not lock our clients into any long-term contracts. All of our SEO programs are on a month-to-month basis. We do that because we are so confident in our ability to get your website ranked, that we do not need to lock you down for a year or 6 months or two years. Remember, SEO does not happen overnight, so we do ask people to give it a good 90 days to start. However, if at the end of that time you’re not happy with us, we make it very easy for you to end the relationship.

Absolutely! We build some of the most amazing websites around and they are optimized for the search engines from the ground-up. Woven into the fiber of every single website we build is an overall SEO strategy. We build in your keywords and your content right from the ground up….and your website is then a formidable weapon against your competitors. So if you need a website before we begin SEO, we would be happy to talk to you.