02 Mar Not sure if you need Local Search Engine Optimization?
At some point most business owners realize that some attention has to be focused on their website. Maybe you don’t have a website! Maybe it is a few years old, or maybe it does not work on phones and tablets. Whatever the case, these are all factors that weigh in on local search engine performance.
Here are some very interesting facts from BrightLocal, a web analytics company, from one of their studies:
97% of all consumers use the internet when looking for local business.
54% of american consumers no longer use a traditional phone book.
98% of consumers use business that appear on page one of search results.
32% of consumers say having a website add credibility to a business.
7 out of 10 consumers are more likely to use services if a business is active on social media.
77% of consumers contact a business the same day they searched for them.
One thing is for sure, your business must have an online presence that captures potential customers attention. Your website needs to have a clean layout that is easy to navigate, load fast, and be optimized for keywords that your customers use. Each and every page on your site needs to be focused not only for conversions, but making sure it’s geared towards searchable topics. A website visitor may not always come to your homepage forst, so having clear navigation and call to action is very important.
Where do you start? Undertaking SEO for your website can be a daunting task. Let’s cover a few basics. First step is to make sure your phone number and address or contact info is easy to find and the same across the internet. Yes, that’s right! Make sure your info is the same on your website as Facebook, Google+, Foursquare, etc. One of the easiest ways to lose SEO credibility with Google & Bing is to have conflicting information about the basics.
Next, make sure each page on your site has Title Tags, Description, and Keyword data filled out. Depending on your website or content management system, this will be done different ways. Another reason why we love WordPress here at Coastal Marketing Strategies.
Another simple step in this process is making sure each and every picture on your website is named and has the ALT Tag filled out. Optimized pictures are such an overlooked item when it comes to on page SEO.
Last one we will talk about today. Double check all the links on your site are working. Focus on internal linking. Are your Contact Us buttons pointed to the right page? Are your social media icon links correct, do they take you to your actual accounts? Do all your menu navigation buttons work? This is another item that is easy to lose track of over time. I have seen a few clients add an awesome page to their site only not to include it in the navigation?
If you are just starting out tackling your own SEo or trying to get a basic understanding, keep up your efforts. Check out some of the good blogs, follow google updates, and always keep your website moving forward.
Do you need some proffesional unbiased advice about your website or SEO needs? We are always happy to meet new people and share our expertise. Call or Email us today.