Since Last Week: Turning Authentic Content into an SEO Growth Engine
Since Last Week is a digital editorial platform focused on honest, insightful storytelling about SEO, entrepreneurship, and digital growth. It started as a personal content outlet—but quickly became a valuable tool for building high-quality backlinks, increasing visibility, and supporting SEO campaigns for clients.
Today, it functions as a hybrid: part blog, part SEO asset, and part brand builder. The platform helps clients earn meaningful links and visibility through contextual, non-spammy placements inside well-crafted articles.
The Challenge
The site had potential but wasn’t optimized for SEO impact. Articles were well-written but didn’t rank. Stories weren’t tied to search intent, and many were hard to find or index.
Publishing was also inconsistent—making it difficult to build topical authority or hit SEO goals for client placements. Finally, the content lacked structure to support niche link-building needs for industries like home services or B2B startups.
The Approach
We built a focused plan around three things:
Client-First Link Strategy
We structured articles to naturally include links to client sites. Each piece provided real value while giving clients strong contextual links on a high-trust domain.
Content Optimization
Every article was rewritten or edited to include target keywords, search-friendly formatting, and internal linking. We also added author schema and article markup for better indexing.
Editorial Consistency
We created a publishing calendar focused on SEO themes that support our clients: marketing, small business, and service industries. This gave our content direction and made it easier to rank.
The Results
After 90 days, the site started ranking for competitive SEO and marketing terms. Organic traffic rose +160%, and client links placed on the site began driving measurable referral traffic. Several articles reached Page 1 within weeks, improving the domain’s authority and helping clients benefit from trusted, relevant backlinks.
Since Last Week is now a go-to editorial partner for clients needing more than just blog mentions—it’s a conversion- and trust-building asset that delivers SEO results.