Website Refresh & SEO: Elevating Smiles by Nikki’s Digital Presence
Smiles by Nikki is a modern orthodontic practice based in Augusta, GA, offering treatments such as traditional braces, clear aligners, early orthodontic care, and adult orthodontic solutions. Led by Dr. Nikki Sangha, the practice was founded to create a welcoming, family-oriented atmosphere while delivering advanced orthodontic treatment using the latest techniques and technologies. With a growing reputation and patient base, Smiles by Nikki needed a digital presence that matched the caliber of their in-office experience.
The Challenge
Although the practice was growing, their existing website was not. The design was outdated, difficult to navigate, and not reflective of the brand’s warmth and professionalism. Service offerings were not clearly defined, and the layout lacked the structure necessary for SEO performance. On top of that, their visibility in Google’s organic results and local listings was limited — meaning they weren’t attracting as many new patients from online searches as they could have been.
Smiles by Nikki reached out looking for a complete website refresh and a strategic SEO campaign to help them look more polished online, improve local rankings, and drive more appointment requests from prospective patients in Augusta and surrounding communities.
The Approach
Our team at Coastal Marketing Strategies began by rebuilding the website using our Website Design Services. We developed a clean, mobile-first layout with a calming color palette and professional visuals that aligned with the Smiles by Nikki brand. The new website included dedicated service pages for key treatments like braces, clear aligners, early orthodontics, and adult care — each structured to highlight benefits, answer common patient questions, and encourage appointment bookings.
We then launched a comprehensive SEO Campaign focused on improving organic visibility. This included optimizing page titles and metadata, implementing technical fixes for performance, and refining internal site architecture to improve crawlability and keyword targeting.
To increase visibility in the local area, we included Google Business Profile Optimization as part of our strategy. This helped boost the practice’s presence in the Google Map Pack for searches like “orthodontist near me” and “clear aligners Augusta GA.”
We also included monthly Website Maintenance to ensure the site remains secure, fast-loading, and consistently up to date — especially important for medical businesses looking to maintain credibility and compliance.