Effective Online Copy…
…….. is arguably the most important element of any website. No matter how beautiful your website looks or how well it functions or navigates, properly written informative web content is your only chance to impress clients and communicate with the search engines. Simply put, website content is how you sell. Descriptive web content is how you present your products and services and how you get customers to remember you when it’s time to buy.
Your online audience is visiting your website with a specific goal in mind…they are looking for something. Something to buy, something to enjoy or something that informs. During their visit the quality, relevance and value of the written content will determine whether the visitor will explore your site or visit your competitors. Website content will also shape whether they return in the future and whether they become or remain a customer.
Just as importantly, the quality of your content will determine if your website’s can be easily found on the major search engines. Well planned and well written web content will incorporate all the Search Engine Optimization (SEO) elements required for your website to achieve a strong page ranking on Google, Bing and Yahoo.
From Charleston to Greenville and beyond, we serve clients in several sectors with a focus on service based business.