Greenville SEO Services

Greenville SEO Services From Coastal Marketing Strategies

Elevating your digital presence, one search at a time

According to one recent study, a significant 93% of ALL online interactions between a business like yours and its customers still begin in the exact same way: with a search engine.

When you also consider the fact that about 70% of all links that users click on are organic – meaning a lot of them are ignoring paid ads entirely in favor of “more legitimate” search results – you begin to get a better understanding of just how important SEO truly is.

Note, that this isn’t to say that paid ads aren’t worth your time, because they absolutely are. It’s just that by focusing exclusively on paid ads, you’re potentially leaving a significant amount of money on the table during a time when you really don’t want to do so.

Define Your Greenville SEO Strategy And Keywords

At Coastal Marketing Strategies, we specialize in complete, turn-key SEO services – meaning that absolutely everything you need exists all under one convenient roof. We specialize in everything from building a fully optimized site from the ground up, to taking over from another SEO company’s mistakes, and everything in between – all while getting your business website in front of as many sets of eyes as possible.

Case in point: defining your Greenville SEO strategy and keywords. Gone are the days where you could simply cram as many keywords as possible into the body of your content and “game the system” that way. Not only have Google and other engines specifically changed their algorithms over the years to make this technique less effective, but these days it can actually get you penalized and possibly even de-listed if you’re caught doing it too much.

Instead, we pride ourselves on our ability to do things a bit differently. Just a few of our Greenville SEO services include:

• Search intent research. We take a long, hard look at not just what your ideal customers are searching for, but WHY they’re searching for those terms. By understanding what people are actually looking for when they use certain keywords, we put ourselves (and you) in the best possible position to serve up that relevant and actionable information as quickly as possible.
• Competitor analysis. There are a lot of competitors in your industry – it stands to reason that some of them are doing SOMETHING right. We’ll take a deep dive into what they’re up to in terms of SEO and digital marketing. Not only will we be able to leverage their techniques that are working for YOUR advantage and do them better, but we’ll also be able to identify what DOESN’T work – all so that you can step in and effortlessly fill those gaps in the minds of consumers everywhere.
• A conversion focus. Remember that we don’t just want to increase traffic to your website. We want to get as many of those prospects to convert into paying customers as we can. Everything – from the design of your site to the content to how fast it loads – plays a role in this and we’ll handle every single one of these factors so that you don’t have to.

Optimize Your Greenville Website For Conversions With Local SEO

As stated, a big part of what we do at Coastal Marketing Strategies involves optimizing your Greenville, SC website for conversions – meaning we make sure that as many of your visitors turn into paying (and enthusiastic) customers as possible.

Getting to this point is less the product of any one major move and is more about a series of smaller ones. They may not seem like much individually, but when taken together they add up to something far more powerful than any one of them could be on its own.

We accomplish this by making sure that every last part of your website is optimized to convert people into customers as easily as possible – especially those aspects of your site that most people really don’t think about. We tackle issues like:

• Making sure that your site is as easy to navigate as humanly possible. A simple-yet-sleek design means that people can find the information they need soon after they arrive, which keeps them on your site longer and gives you a bigger opportunity to convert.
• Streamlining your conversion process. People shouldn’t have to jump through hoops in order to give you their money. It should be effortless – and we can help make that happen.
• Handling issues like mobile friendliness, or making sure that your site works just as well on a smartphone or tablet as it does on a desktop computer. Remember that a bigger percentage of your prospects are mobile users than ever, and you absolutely don’t want to cut off their access to your services.
• Using simple call-to-action statements that help people understand what you want them to do and, most importantly, why it matters.

Search Engine Optimization For Your Business

Even something like making sure that your site’s content meets the needs of your end users is invaluable in terms of optimizing your digital presence for conversions. You need to convey to someone that A) they’re in the right place, that B) you understand their pain points and what they’re looking for, and C) why yours is a brand worth trusting. But more than that, you need to accomplish all of these things in a manner of minutes – and that’s what our focused Greenville, South Carolina SEO services at Coastal Marketing Strategies are all about.