Greenville SEO Services From Coastal Marketing Strategies
Elevating your digital presence, one search at a time
According to one recent study, a significant 93% of ALL online interactions between a business like yours and its customers still begin in the exact same way: with a search engine.
When you also consider the fact that about 70% of all links that users click on are organic – meaning a lot of them are ignoring paid ads entirely in favor of “more legitimate” search results – you begin to get a better understanding of just how important SEO truly is.
Note, that this isn’t to say that paid ads aren’t worth your time, because they absolutely are. It’s just that by focusing exclusively on paid ads, you’re potentially leaving a significant amount of money on the table during a time when you really don’t want to do so.
Your Website Is More Than A Business Card
It’s equally important to understand that your website is more than just a virtual business card – for many people, it will mark the first impression between your business and your potential customers. You can only make one first impression, so you’d better do whatever it takes to make it the best one that you can. Your website should be making you money!
You’re probably well aware that if you were to make a list of some of the most competitive industries around, home services would undoubtedly be right at the top. Whether you’re a home builder, a roofer or something else entirely, more competitors are cropping up literally on a daily basis. Generating leads and earning the loyal business of new customers is only getting harder… which is exactly what the search engine optimization services provided by a Greenville SEO company like Coastal Marketing Strategies is designed to help with.
The most efficient way for us to create a website for you is to understand who you are. Every project begins with a thorough discussion about every detail of your website.
Do you struggle with keeping new and interesting content on your website or social media accounts? We can help! Your ‘website audience’ is a key factor in how we create it.
Still using that Godaddy website your nephew built for you? Out-brand and out-rank your competitors with a website that actually generates business for you!
Are you spending money on Google Ads but not sure if they are effective? Has Bluffton Today hounded you to advertise but you don’t know what you signed up for? We should talk.
Are you using your Facebook page to it’s fullest potential? Did you know your competitors can advertise to your Facebook followers and steal your clients? Let’s make sure that doesn’t happen.
What are you doing with all those email address you’ve been collecting over the years? We can show you how to generate more client loyalty through email marketing.
What Is SEO?
But what is SEO, or “search engine optimization”? Simply put, it’s the process of optimizing your website and all related content to get as much organic, un-paid traffic as possible. Keep in mind that the only way Google stays in business is if they provide the best possible service for their users.
When someone searches for “home services company in Greenville,” they expect only top tier results. Google’s own algorithm is designed to make that happen – and if you want to take advantage of that, you need to pull out all the stops to make sure that yours is one of those precious few sites that is able to rise to the top.
We have been providing search engine optimization services for over a decade to local business around Greenville, SC
Ready To Get Started Or Have A Question? Call Us 843-473-3680
But why, exactly, is search engine optimization so important? Consider any of the following statistics to help paint that picture:
A massive 81% of people perform some type of online research before making any large purchase, and home services would absolutely fall into that category.
About 47% of consumers say they view at least three to five pieces of content created by a business before they even consider talking to a sales representative.
Roughly 75% of people never bother to scroll past the first page of results in a search engine like Google – meaning that if your site isn’t on that first page, it may as well not even be listed at all.
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Leads generated from search engines have an impressive 14.6% close rate. For the sake of comparison, outbound leads (meaning those you obtain from cold calling, direct mail and other sources) have just a 1.7% close rate.
Complete SEO Services In Greenville, SC
At Coastal Marketing Strategies, we want to do more than just make your website easy to find. We want to make sure that it offers the type of valuable information and exceptional user experience that your potential customers simply won’t be able to find anywhere else.
That’s more than just how you tackle your SEO needs – it’s how you create the type of genuine competitive advantage for yourself that will carry your business through into the next decade of success and beyond.
Define Your Greenville SEO Strategy And Keywords
At Coastal Marketing Strategies, we specialize in complete, turn-key SEO services – meaning that absolutely everything you need exists all under one convenient roof. We specialize in everything from building a fully optimized site from the ground up, to taking over from another SEO company’s mistakes, and everything in between – all while getting your business website in front of as many sets of eyes as possible.
Case in point: defining your Greenville SEO strategy and keywords. Gone are the days where you could simply cram as many keywords as possible into the body of your content and “game the system” that way. Not only have Google and other engines specifically changed their algorithms over the years to make this technique less effective, but these days it can actually get you penalized and possibly even de-listed if you’re caught doing it too much.
Instead, we pride ourselves on our ability to do things a bit differently. Just a few of our Greenville SEO services include:
Search intent research. We take a long, hard look at not just what your ideal customers are searching for, but WHY they’re searching for those terms. By understanding what people are actually looking for when they use certain keywords, we put ourselves (and you) in the best possible position to serve up that relevant and actionable information as quickly as possible.
Competitor analysis. There are a lot of competitors in your industry – it stands to reason that some of them are doing SOMETHING right. We’ll take a deep dive into what they’re up to in terms of SEO and digital marketing. Not only will we be able to leverage their techniques that are working for YOUR advantage and do them better, but we’ll also be able to identify what DOESN’T work – all so that you can step in and effortlessly fill those gaps in the minds of consumers everywhere.
A conversion focus. Remember that we don’t just want to increase traffic to your website. We want to get as many of those prospects to convert into paying customers as we can. Everything – from the design of your site to the content to how fast it loads – plays a role in this and we’ll handle every single one of these factors so that you don’t have to.
It’s Time To Take SEO Seriously For Your Business
Forget GoDaddy, Wix, Squarespace and similar services that talk a good game but ultimately leave you to fend for yourself.
At Coastal Marketing Strategies, we specialize in WordPress and all of the benefits that come with it that a company like yours won’t be able to match anywhere else.
Optimize Your Greenville Website For Conversions With Local SEO
As stated, a big part of what we do at Coastal Marketing Strategies involves optimizing your Greenville, SC website for conversions – meaning we make sure that as many of your visitors turn into paying (and enthusiastic) customers as possible.
Getting to this point is less the product of any one major move and is more about a series of smaller ones. They may not seem like much individually, but when taken together they add up to something far more powerful than any one of them could be on its own.
We accomplish this by making sure that every last part of your website is optimized to convert people into customers as easily as possible – especially those aspects of your site that most people really don’t think about. We tackle issues like:
- Making sure that your site is as easy to navigate as humanly possible. A simple-yet-sleek design means that people can find the information they need soon after they arrive, which keeps them on your site longer and gives you a bigger opportunity to convert.
- Streamlining your conversion process. People shouldn’t have to jump through hoops in order to give you their money. It should be effortless – and we can help make that happen.
- Handling issues like mobile friendliness, or making sure that your site works just as well on a smartphone or tablet as it does on a desktop computer. Remember that a bigger percentage of your prospects are mobile users than ever, and you absolutely don’t want to cut off their access to your services.
- Using simple call-to-action statements that help people understand what you want them to do and, most importantly, why it matters.
Search Engine Optimization For Your Business
Even something like making sure that your site’s content meets the needs of your end users is invaluable in terms of optimizing your digital presence for conversions. You need to convey to someone that A) they’re in the right place, that B) you understand their pain points and what they’re looking for, and C) why yours is a brand worth trusting. But more than that, you need to accomplish all of these things in a manner of minutes – and that’s what our focused Greenville, South Carolina SEO services at Coastal Marketing Strategies are all about.
Reliable SEO Services Done By Locals!
Don’t Trust Your Business To Just Anybody, Work With A SEO Company Based Here In South Carolina
Localized Greenville search engine optimization is equally important to think about, as technology has made it easier than ever these days to connect directly with the people who are located just a few short miles from your location. Consider the fact that:
- There has been a massive 900% increase in “near me” searches in the past two years alone.
- An incredible 46% of ALL searches on Google are local.
- 78% of local mobile searches result in a purchase either in-store or online.
So again – SEO isn’t just about connecting you to the largest possible audience. It’s about getting the right message in front of the right person at exactly the right time. These days, that means targeting the hardworking people who actually live and work in and around Greenville, South Carolina – just like you do.
Want to learn more about how search engine optimization can help your Greenville, SC business? Let’s take the first step.
Just complete the form below and we’ll get right back to you. You can also contact us at 843-473-3680 via a text or call.