Search Engine Optimization
These days, the vast majority of all online interactions between a business and its customers still begin the same way – via a search engine like Google. That in turn is why search engine optimization (SEO) is so important, because you’re capitalizing on any opportunity you have to get your site in front of as many potential customers as possible.
But at the same time, there is so much more to SEO than just making sure that your keywords are accounted for. If your website is bloated with extra code that doesn’t need to be there, for example, it will load slower and will in turn negatively impact your rankings. The same is true if your page titles and meta tags are formatted incorrectly, or if you’re not regularly creating the type of high value, relevant content that people want to read in the first place.
At Coastal Marketing Strategies, we’re prepared to come in and take care of all of these issues on your behalf. We’ll do whatever it takes to increase your search engine rankings and results, all so that you can focus on the most important thing of all: running the business you’ve already worked so hard to build.
One of the most important things to understand about digital marketing in the modern era is that there really is no “one size fits all” approach to what you’re doing. There are a lot of different techniques out there that can be used to generate results. You’re not trying to find that one approach that will act as a “silver bullet” for your campaign, so much as you’re leveraging a lot of these different approaches at the same time to allow them to add up to something more meaningful together than any one of them could be on their own.
At Coastal Marketing Strategies, we’ll pull out all the stops to help you craft the best possible digital marketing campaign for the target audience you’re trying to reach. From pay-per-click (PPC) marketing to content marketing to SEO (search engine optimization), SMM (social media marketing), mobile advertising and more, we’ll help you craft the type of messaging that truly resonates with your customers, all while getting that message in front of as many people as possible.
Your website needs to be more than just a virtual business card. It needs to offer a true experience to your visitors in every sense of the term. Not just one that satisfies the need that brought them to you in the first place, but that will keep them coming back for more again and again.
This is why our website design and development services at Coastal Marketing Strategies are so important – they help play to the strengths that make your business unique and do so in a way that offers visitors a genuine experience that they simply won’t be able to find anywhere else.
Whether you need to build a totally new website from scratch or want to re-design your current (but outdated) site, we’re here to help. Coastal Marketing Strategies has years of experience helping organizations just like yours, regardless of whether you’re just starting out, how long you’ve been in business or even if you just need a website for a specific type of event.
Along the same lines, we can also leverage powerful website analytics and monitoring tools to guarantee that this experience is only getting better over time. Coastal Marketing Strategies can help you learn more about where your website traffic is coming from so that you know which of your efforts is the most successful. We can determine how much time people are spending on your site so that we focus our attention on the right areas. We can track and study all of this and more, right down to things like the demographics of your visitors and the devices that are being used, all of which can allow us (and in turn, you) to make better and more informed data-driven decisions moving forward.
If you had to make a list of some of the most important opportunities that businesses have to connect with their target audiences in a meaningful way, social media would undoubtedly be right at the top. Social networking sites like Facebook, Twitter, Instagram and more can connect you with countless visitors located anywhere in the world. They have billions of combined active users between them and the only way you’re going to be able to tap into even a fraction of that potential is if everything you do is purpose-driven across the board.
Likewise, the content you post says a great deal about who you are as a business professional. They say that you can only make one first impression – this is especially true in the fast-paced digital world that we’re living in. At Coastal Marketing Strategies, we’ll partner closely with you to make sure that your social media accounts are always sending the right messages to the right people at exactly the right time. We can manage your business accounts across a variety of platforms, including Facebook and Twitter, to help keep your presence active and to make sure that you’re creating exactly the right first impression every single day.
WordPress Site Maintenance
Did you know that WordPress is currently powering an estimated 35% of the Internet? It’s true – WordPress has been used to develop everything from small, personal blogs to small business websites to the massive sites owned by companies like Forbes, Sony Music and more. It’s so much more than just another hosting site – it’s a development tool that gives you access to every last resource you need to create the stunning site you’ve always seen for your business.
But at the same time, WordPress is just a tool – the same as anything else. What the tool is capable of is only as effective as the skill of the person using it. That’s why we at Coastal Marketing Strategies will help you take full advantage of not only the standard WordPress features, but also important plug-ins as well, all in the name of maximizing your WordPress-developed site as much as possible. We’ll work hard to increase your visibility by way of custom widgets, header and footer tags and other techniques that would be very difficult (not to mention time-consuming) to handle on your own.
Content Creation / Blog Posts
Everyone knows that content is king these days – the best way to make a positive first impression on your target audience involves providing them with as much high value, relevant and thoughtful content as possible. The thing is that whether you’re talking about long-form pieces that live on your website or shorter blog posts that you’ll share on social media, consistency is the most important factor of all.
In an effort to help you excel on the Internet, Coastal Marketing Strategies will not only help you create the perfect content that will resonate with your audience members, but we’ll also do so in a way that is consistent, relevant and perfectly tailored to your specific industry. We’ll work closely with you to develop your “brand story,” which will then inform every piece of content we create from that point on. Not only will this strike a chord with your audience members in a meaningful way, but it will also go a long way towards increasing your visibility for organic search results as well.
Want to learn more about how SEO can help your business? Let’s take the first step.
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We help you get more leads and make more money from your website! We would be honored to handle your next website from start to finish. We understand the importance of each clients needs and take the time to deliver quality services to our customers.