The Power of Pinterest and How It’s Often Overlooked for SEO


When it comes to search engine optimization, otherwise known as SEO, most people think of keywords and social media platforms, such as Facebook and Instagram. However, one commonly overlooked platform is Pinterest, the image-sharing service that enables you to pin different things, such as unique recipes, fashion ideas, makeup tips, and so much more. Having launched in 2010, it has since evolved into something incredible, becoming a valuable tool for SEO that many currently don’t utilize because they’re unfamiliar with it and the power it holds in helping with boosting visibility online.

The Value of Pinterest for Business Owners

If you’re a business owner, or even someone attempting to build your personal brand, Pinterest is worth using. It can become a valuable tool for SEO, allowing you to showcase specific products or services you’re offering to a targeted group of people with an interest in what you can provide them. You may ask, “If Pinterest is so good for SEO, how come many other businesses aren’t using it?” And the truth is that they’re not using it because they don’t know what it can do for them and how it can help transform their businesses.

A poor understanding of how Pinterest works and a lack of strategy are the two most common reasons business owners aren’t utilizing it and taking advantage of its benefits. Some businesses don’t fully understand how Pinterest works or how they can use it to boost their SEO efforts. In addition, many businesses focus more on other social media platforms, concerning themselves solely with ways to boost visibility on Instagram, Facebook, and even TikTok, rather than paying much mind to Pinterest. However, by avoiding Pinterest, they’re doing themselves a disservice and potentially losing out on the opportunity to reach a truly targeted, highly engaged audience.

How to Use Pinterest to Your Advantage for SEO Purposes

Now that you know Pinterest can be valuable and help you boost visibility so that it’s easier for consumers to find you, you’re probably wondering how you can take advantage of this platform and make it work for you. These are just some of the ways to use Pinterest to your advantage to boost your SEO efforts even further and see promising results.

Create Your Pinterest Business Account

If you want to get the ball rolling, be sure to create a business account on Pinterest. Starting a business account is essential to fully leverage Pinterest’s SEO potential. It will allow you to access Pinterest analytics and other features that can help you optimize your content, making it easier for people to find. If people can find your content, you can get more traffic to your website, which can result in more sales!

Research Keywords and Use Them on Your Pins

Like many search engines and social media platforms, Pinterest relies on keywords added to content to provide the most accurate search results. With this in mind, take the extra time to do plenty of keyword research to identify the specific types of keywords that your ideal audience would search for when using Pinterest. Several tools, such as Google Keyword Planner or Pinterest’s search bar, can make this process even easier for you, allowing you to identify popular keywords.

Don’t Forget to Optimize Each Pin You Create

When creating Pins (and Boards full of those Pins) you will need to optimize them. You should use keyword-rich titles and include some keywords in the description to make it that much easier for people to find you on Pinterest. When people search specific keywords and phrases, they’re more likely to come across your Pinterest page, which can lead them to your website and other social media pages.

Many people over-complicate the process of using Pinterest, assuming it’s challenging to use and not worth the effort. However, this isn’t the case. Like many other social media platforms, Pinterest works wonders for SEO and can boost your visibility in little to no time with just a bit of effort. If you want to start seeing better results and gaining more traffic, consider adding Pinterest to the social media platforms you choose to use. By conducting some keyword research and learning more about how to use Pinterest, you can quickly get the hang of updating it regularly and start gaining traction from it.

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